In the aftermath of the Columbia Gas explosions and fires in the Merrimack Valley in September and other incidents involving natural gas in Massachusetts, MEMA launched two radio campaigns. The radio commercials ran statewide on leading radio outlets including WBZ-AM 1030, 98.5-FM The Sports Hub (NE Patriots radio) and WEEI-FM Sports Radio (Red Sox radio).
Using funds from its National Oilheat Research Alliance (NORA) budget, the MEMA radio campaign promotes the improvements to heating oil including ultra-low sulfur fuel blended with renewable BIOHEAT, along with the tried-and-true benefits of Oilheat including safety, reliability, outstanding service and equipment efficiency.
"With cold temperatures approaching, Oilheat is one of the cleanest and most dependable home energy choices. Your local Oilheat retailer is equipped to handle all of your energy needs, including the installation of high efficiency heating equipment; clean, ultra-low sulfur heating oil, blended with renewable Bioheat; and unparalleled customer service combined with peace of mind. For more information on safe, clean, reliable Oilheat, visit MassEnergyMarketers.com. Brought to you by the Massachusetts Energy Marketers Association and the National Oilheat Research Alliance."
In partnership with the American Energy Coalition, MEMA is supporting another radio campaign that is also running statewide on the same radio stations.
"With the natural gas distribution system in Massachusetts under scrutiny by state officials, many homeowners are concerned about the safety of natural gas. If you heat your home with safe, clean, reliable heating oil blended with Bioheat, you can rest easy. Get the facts at American Energy Coalition dot com."
MEMA has also created 2 Facebook posts for dealers to use. Contact MEMA for details on how to secure these files.
MEMA has also created talking points for retailers, customer service representatives and sales staff to use to help promote Oilheat.